Our History

  • Gennova is more than a jewelry brand. It's the continuation of a family legacy that began with my grandmother, Genovea, a courageous and visionary woman who, with simplicity and determination, started her journey in jewelry by buying and selling silver pieces. Without workshops or technology, relying solely on her intuition, sensitivity, and desire to bring beauty and value to people, she laid the foundation for what our story represents today.
    Inspired by this example, his children decided to continue the tradition, incorporating new processes such as the manufacture and crafting of jewelry in both silver and gold. Thus, the jewelry business ceased to be merely a trade and became a craft deeply rooted in the family: an art that began to take shape with tools, fire, hands, and patience.
    And now it's my turn. As a third-generation member, I didn't just inherit this legacy: I decided to embrace it, transform it, and take it further. I'm part of a new era, where tradition and technology can coexist. At Gennova, the design begins on the computer, with digital precision, but it always ends at the workbench, where the goldsmith's hands bring each piece to life.

The soul behind every jewel

Each piece of jewelry we deliver at Gennova carries with it a part of our story: my grandmother's intuition, my parents' tireless efforts, and my vision of innovating without losing the essence of craftsmanship. We carefully select each material because we believe that quality stems from dedication and respect for the craft. We pour our heart, purpose, and passion into every design.

At Gennova, we are committed to representing Peruvian jewelry with authenticity and quality, and to sharing the art, culture, and talent of our country with the world. We deeply believe in the value of our jewelry heritage and work to ensure that this heritage shines brightly globally.

That's why Gennova is not just a brand. It's a living story. It's memory, it's purpose, and it's the future.

Mission

Creating jewelry with history, soul and precision, fusing artisanal heritage and modern technology, for those who value authenticity and wish to carry with them more than just a piece: a living story.

Vision

To be a solid and transcendent family business, proudly representing Peruvian jewelry globally, leaving a lasting legacy through pieces that combine tradition, innovation and purpose.